Scott Steinberg · Celebrity Influencer, Keynote Speaker and Content Creator
The best brand deals, partnerships and collaborations with B2B influencers and UGC content creators aren't about who has the largest following. They're based on what thought leaders can actually produce and whether your buyers trust it. Hailed as a 21st Century Icon and Fortune magazine's Master of Innovation, Scott Steinberg can help you create content and programs that resonate.
Sponsored content and thought leadership, social and video creator work, webinars and podcasts, research reports, event hosting and keynote speaker talks, executive content, product launch support and retained ambassador programs.
Each of these can run standalone or combine into a campaign. We work on brand deals, partnerships and collaborations of every kind.
Long-form written pieces published under my name, developed with your team around a subject your buyers already care about, with the partnership disclosed clearly.
You get a piece that stands on its own as something worth reading, which is the only version of this that a technical audience shares internally rather than closes.
Native posts across professional social channels, written in the voice the audience already follows rather than adapted from your marketing copy.
Deliverables can be single posts, a series across a campaign window, or commentary tied to your announcements and industry moments as they happen.
On-camera video for your channels or mine: explainers, category education, product context, interview formats and short-form cuts sized for social distribution.
Usage rights are agreed up front, so you know exactly where the footage can run and for how long before anything is shot.
Hosting your session, presenting within it, or joining as the outside voice that gets registrations from people who would not sign up for a vendor webinar.
That last point is usually the actual reason brands book this: attendance rates for sessions with an independent name attached run materially higher.
Guesting on your branded podcast, hosting a series for you, or appearing across relevant shows as part of a coordinated campaign.
Branded podcasts frequently struggle to book guests worth listening to, and a recognized host solves that problem for the whole series rather than one episode.
Original research produced with your team and published under a shared byline, built to be citable by press and analysts rather than to function as a brochure.
This is the highest-effort deliverable and generally the longest-lived, since a genuinely useful report keeps getting referenced long after a campaign ends.
Serving as a keynote speaker for your customer conference, hosting your event, moderating panels or delivering a session at a trade show where you have a presence.
Content is built for your audience and program theme, and can be extended into video and written pieces cut from the same appearance.
Writing under your executives' names rather than mine, where the objective is building their profile instead of borrowing someone else's.
Often runs alongside partnered content, since the two do different jobs: one lends outside credibility, the other builds your own.
Launch-window support including first-look content, hands-on impressions, category context explaining why the product matters, and commentary as coverage develops.
Honest assessment is part of the arrangement. A launch partner who only produces praise gets discounted by exactly the audience you are trying to reach.
An ongoing named relationship with agreed monthly output and availability for your announcements, events and press moments as they come up.
Recognition compounds with repetition, so a year of consistent association does considerably more than the same budget spent on one campaign.
Structure follows the objective. A launch moment and an always-on credibility program need very different arrangements, and the second is usually where the value compounds.
One defined deliverable or a small bundle around a launch, event or announcement, scoped and priced up front.
A sequence across content, video and events over a quarter or more, where repetition is what actually builds recognition.
An ongoing named relationship with agreed output, exclusivity in your category and first call on your announcements.
Built around your conference or customer event, with content produced before, during and after it.
Scott Steinberg is a futurist celebrity keynote speaker, trends expert consultant and business trends expert with over 25 years of experience advising more than 3,000 businesses and brands, from startups to government agencies and Fortune 500 firms.
He is the author of over 30 books and has published more than five thousand articles covering technology, marketing, leadership, innovation, advertising and digital transformation. He appears regularly on ABC, CBS, CNN and NBC.
He has led seminars, keynotes and training programs for organizations including Wells Fargo, the PGA Tour, Century 21, Ford, Dell and Procter & Gamble, and has been recognized by the International Association for Scholastic Excellence, Fortune and the 21st Century Icon Awards.
Sponsored articles and thought leadership, social and video content, webinar and podcast participation or hosting, sponsored research reports, event keynote speaker talks and hosting, executive ghostwriter content, product launch support, and brand ambassador programs. Deliverables run standalone or combine into a campaign.
By deliverable and scope rather than by follower count. A single social post, a research report and a year-long ambassador arrangement are entirely different pieces of work. Send your objective and budget range and you will get a straight answer on what fits, including if the answer is that it does not.
Usage rights are agreed before anything is produced: which channels, what territories, how long, and whether paid amplification is included. Broader rights cost more, but everyone knows the terms up front rather than negotiating after the fact.
No, and you should not want that. B2B audiences discount uncritical advocacy immediately, which wastes the credibility you are paying to access. Honest assessment including trade-offs is what makes partnered content land, and that is the arrangement on offer.
Clearly and prominently on every piece. That is both the compliance requirement and the practical one, since undisclosed partnership discovered later damages the brand more than it ever helped.
Your category and target buyer, what you are trying to achieve, timing and budget range. From there the right deliverables are usually obvious within a call. Initial conversations about fit are without charge.
Send your category, the audience you want to reach, the objective and rough timing and budget range. You will get a straight answer on fit, what would work best and what it costs.
Your product category, target buyer, campaign objective, timing and budget range. If you already know the deliverables you want, say so. If not, that is a normal place to start.